How much does video production cost?
When you’re considering video production for your business, understanding the costs involved can be pretty daunting. This guide will break down the typical costs associated with different types of video productions and the services you can expect video production companies to offer, so you can choose the right option that fits your budget and vision.
Understanding video production costs
The cost of video production can vary significantly based on several factors, including the complexity of the project, the length of the video, the resources required and even the location of where you and your video production company are based within the UK. From promotional videos to training modules, each type of video comes with its own set of requirements, which we’ll explore in more detail below.
While the exact price of your video will depend on your unique needs, this guide will provide you with a general idea of the investment required for various types of video content. And that is one of the most important things to remember – a video content project is just that: an investment.
What types of video production are there?
There are so many different options available to you, so making sure you have a clear idea going in will help streamline the process. Below are just some of the most popular videos that we see come through our doors.
Case Study Video
Case study videos are powerful tools for showcasing real customer success stories. By combining interviews, visuals and stats, these types of videos will help build trust in your brand. A case study video typically starts from £1,800 + VAT, though of course the final cost will depend on your specific needs.
Product Video
Product videos highlight the unique features and benefits of your product, which helps to educate potential customers and drive business. Whether it’s a demonstration or a quick, snappy edit, our product videos typically start from £1,800 + VAT, depending on how complex your dream is.
Event Video
Capturing the energy and excitement of your event is the most important part of putting on a great show. It allows you to draw interest from future attendees. Event videos focus on creating visually striking content that grabs attention. This type of content usually starts from £1,500 + VAT, but again, have a chat with your chosen video production company to understand how the pricing structure changes depending on the complexity of things like the storyboard, script etc.
Photography
Professional photography can help elevate your brand’s visual appeal, whether it’s showcasing your products, events or overall business. Photography prices vary wildly across the country, but our services start from £800 + VAT, with the final price depending on location, duration and the number of photos required.
Promotional Video
Promo videos are designed to tell your company’s story and connect directly with your audience. Using strong visuals and storytelling, you can expect videos of this nature to start from £2,000 + VAT, though the price can vary based on specific requirements.
Social Media Video
Short, shareable content is key to engaging audiences on social media. Social media videos should be crafted to be visually appealing and easily digestible which means they can be difficult to get right. You can expect to pay from £750 + VAT depending on the quantity and complexity.
Training Video
Transform your training sessions with structured, concise video content. Whether demonstrating a complex process or delivering key information, training videos start from £1,800 + VAT, but again can vary depending on what’s required.
Video Editing
If you have already captured footage that needs to be edited into a compelling story, a video editing service is what you’ll need. Prices can start from £500 + VAT, with the final cost based on the specifics of your project.
TV Commercials
TV ads are a powerful way to reach a broad audience. Our team can create high-impact commercials, starting from £5,000 + VAT for production, with an additional £3,000 + VAT for TV airtime.
Additional costs that you might need to consider
Beyond the standard production costs, there are a few additional expenses you may need to consider and budget for, depending on the specifics of your project:
- Travel & accommodation: costs can vary based on location requirements.
- Actors and/or models: hiring performers typically starts from £450 + VAT.
- Studio space: renting a studio could cost from £350 + VAT per day.
- Voiceover: professional voiceover services start from £300 + VAT.
- Scriptwriting: script development begins at £500 + VAT.
- Drone footage: high-end drone services start from £650 + VAT.
What else should I be aware of?
Because of the complex nature of video content production, it can be quite difficult to price up different projects. Therefore, there are a few things you should be mindful of when looking to move forward with your next idea.
What’s included in a typical video production quote?
A standard quote generally includes pre-production planning, filming, equipment, post-production editing, and strategy support. Each project is tailored to your specific needs.
What factors influence the cost of video production?
The main factors are project management complexity, creative elements like script development and visual assets, and technical resources such as equipment and crew.
What additional services are available outside of filming?
Most video production companies will offer a wide range of services including scriptwriting, storyboarding, casting, location scouting, animation, voiceovers, and so much more.
By understanding the costs and services involved in video production, you can make an informed decision that aligns with your goals and budget. Whether you need a single promotional video or a comprehensive media campaign, your chosen video production company will help guide you through every step of the way. For more information about what Open House Pictures can offer you, get in touch with our team today!