Project overview
Client: St. James’s Place
Industry: financial services & wealth management
Locaction: Sheffield
Project Objective: to position a financial advisor as an industry expert through consistent, informative video content on LinkedIn and social media platforms.
Challenge: create a large volume of engaging, educational videos for social media to be released weekly, while maintaining a fresh and varied presentation across the series.
Our approach
Concept development
We worked closely with the advisor, Angeline, to identify key topics that would resonate with her target audience. Each video was planned to deliver concise, impactful information within 60 seconds, ensuring high engagement on social media.
Production process
Planning: conducted a detailed planning session to outline each video, breaking down the content into 2-3 main bullet points per video to ensure clarity and confidence during filming.
Filming: executed a full-day studio shoot, capturing over 30 videos. To maintain variety, we used different coloured backdrops and had Angeline change outfits, giving the impression of content being filmed over multiple days.
Editing: edited each video to ensure they were polished, engaging, and ready for staggered release over the following months.
Creative elements: careful attention to visual variety and messaging ensured that each video felt fresh, despite being shot in a single day.
The solution
Open House Pictures created over 30 short, impactful videos designed to educate and inform Angeline’s target audience on LinkedIn and other social platforms. By filming in a controlled studio environment, we ensured consistency in quality while presenting Angeline as a knowledgeable and trustworthy expert in her field.
Results
ROI of over 1,100%
Successfully signed up numerous new clients who were attracted by the expertise demonstrated in her weekly videos
Here’s what our client thought
The results I have seen have literally reshaped my business. 12 months ago if you’d told me that I would be taking on the type of clients that I am today because of the videos that I’ve been posting on Instagram and LinkedIn I wouldn’t have believed you.
Angeline MacLaren, Financial Advisor and Head of Creative & Entertainment – St. James’s Place
Interested in creating engaging content like this?
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